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Latest News..
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Vision News - 16 April 2008
Gordon Ramsay micro-sites launched by Plymouth company
A South West digital marketing agency is cooking up a storm after supporting the online launch of Gordon Ramsay’s latest micro-websites.
NUMO Group, based in Plymouth, is tasked with increasing the online visibility of the culinary enterprises that make up Gordon Ramsay’s global empire.
The latest of Ramsay’s ventures to receive online support from NUMO is Plane Food at Heathrow’s Terminal 5, The Trianon Palace & Spa in Paris and the Maze Grill, which had its official opening in London last week (Friday 11 April).
Steve Tomkinson, director of NUMO Group said, “The micro-sites have an important part to play in the success of Gordon Ramsay’s newly opened businesses. When people visit his official website looking for his latest ventures, they need to get a real sense of what the restaurant or café is all about, as well as full menus and travel directions. The individual micro-sites are crucial in providing this information.
Steve continued, “We play a vital role in ensuring these micro-sites are highly visible amongst all major search engines. Our objective is to use the latest search engine optimisation (SEO) techniques to increase the number of visitors to both the main site and the micro-sites. Making sure the site is ranked highly on search engines like Google and MSN is the key to achieving this.”
Plane Food is Gordon Ramsay’s first airport business and is located in the heart of the visionary T5, offering passengers the chance to sample his signature menu as well as an exclusive ‘picnic’ option that can be carried on board. The Maze Grill on London’s Grosvenor Square is Ramsay’s latest offering with a wide range of different breeds and cuts of beef cooked over coal, alongside a number of other grilled meat and fish dishes.
NUMO does the internet marketing for all 12 of Gordon Ramsay’s micro-sites which can be accessed through the official website www.gordonramsey.com.
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Works News - 22 February 2008
New Website and Branding Gives Kaleido Plenty of Scope
The South West Disability Arts Organisation, known as Equata is being re-branded ‘Kaleido’ with the help of a new website courtesy of digital marketing agency, NUMO Group.
The re-launch takes place today (22 February 2008) at a showcase event at the Salisbury Arts Centre in Wiltshire.
Richard Cragg director of Kaleido said, “Following the development of a new business plan and marketing strategy the decision to re-brand the organisation Kaledio was made. Kaleido will take a fresh and vibrant approach to the development of disabled and deaf arts in the region. The re-branding and the launch of a new website will play an important part in helping us develop key partnerships with creative industries, educational sectors and younger audiences in the world of disability arts.”
The website www.kaledioarts.org , which has been designed and created by NUMO Group, will become the organisation’s key communications channel, with disabled artists residing across the South West accessing the site for information.
Steve Tomkinson director of NUMO Group said, “Full content management is an important function of the new site. Kaled io now has the capability to update and manage their artist’s work in various online galleries. It is a crucial part of showcasing the most innovative and creative artworks on offer from disabled and deaf artists across the region. There is also a professional development area on the site so disabled artists can investigate how to make themselves and their work more commercially accessible.”
Kaleido’s new corporate identity was designed by Rob Dakin of 2 Clear Design, who is himself, partiality sighted.
Richard Cragg concluded, “The six month project working with both NUMO Group and Two Clear Design has been a pleasurable experience. We are thrilled with the new brand identity and the website. This is only the first phase of the website – we are planning to develop it with more user friendly functions. An artist extranet area will give our artists the opportunity to edit their individual areas of the gallery. I am confident the site will become the information portal that will ensure their work is understood and appreciated by the mainstream art world.”
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Vision News - 31 January 2008
Tripp launch John Rocha and Orla Kiely ranges in Ireland
Tripp, the number one luggage retailer in the UK and exclusive retailer of luggage to Debenhams, has today (Friday 1 February) launched a campaign to promote two new ranges of luggage in Ireland.
The three month campaign aims to raise awareness of John Rocha’s new Punch Work Collection and Orla Kiely’s latest travel range for the Irish market.
The campaign is planned and created in the UK by digital media agency, NUMO Group, and involves PR and digital advertising across two of Ireland’s largest media platforms, the Irish Times and RTE. The objective of the campaign is to drive traffic to Tripp’s new website www.trippluggage.ie and to capture data in a completely new market from a series of online competitions.
NUMO Group is aiming to raise the profile of Tripp in Ireland by gaining the brand in excess of one and half million views during the three month campaign. “Tripp only entered the Irish market in the last few months, so this campaign will play a vital role in increasing the brand’s visibility amongst a key ABC1 target audience” says Steve Tomkinson, director of NUMO.
Steve continued, “The Irish Times website alone receives over 17 million page impressions a month and 67% of those are ABC1. So we are confident that Tripp’s target audience will get plenty of opportunity to see the brand and take part in our competition to win some of the most exclusive luggage ranges on the market.”
Each month of the campaign, competition entrants get the chance to win over €700 of luxury designer luggage from both John Rocha’s Punch Work Collection and the new range of Orla Kiely luggage.
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